If any company has shown itself capable of growing and innovating despite the global recession, then Louis Vuitton is it.

Now the brand is set to win accolades for its first foray into technical watchmaking.

The company's new watch collection has been created completely in-house, from conception to completion, at its La Chaux de Fonds factory in Switzerland.

Tambour Mystérieuse is the most high-end timepiece from the new collection - with price tag of $265,000.

The watch has a round dial and a mechanism encapsulated by two sapphire crystal discs, so the watch itself "floats" within the bezel framing it.

Other styles in the collection will range from $8,224-10,612.

The collection will also offer a wide array of customisations.

These include monogramming the second hand with the wearer's initials; selecting gemstones to place on the optional platinum, white, yellow or red gold case; and a choice of leather straps.

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