On March 25, 1958, a guy walked into a barber's shop...
And got history's most famous haircut.
It was a G.I special - short back and sides.
It meant Elvis Presley officially belonged to Uncle Sam.
U.S Army barber James B. Peterson served a lot of new recruits that day.
But only Elvis came with a room full of reporters.
As the cameras flashed around him, he grabbed a handful of his former quiff.
And with a smile, he uttered the immortal line: “Hair today, gone tomorrow!”
But it wasn't strictly true.
Because Elvis' trimmed locks from that day still survive.
They're in our office right now.
The money-making machine
Col. Tom Parker knew one thing better than anyone:
He understood how to make money from Elvis Presley.
And he did. Hundreds of millions of dollars.
So he was smart. He kept Elvis' hair from that famous haircut.
He realised its potential value.
And he knew how desperately Elvis fans would want to own it.
It was given to Garry Pepper, the President of the Elvis Fan Club, to distribute amongst members as a publicity stunt.
And of course, as one of his biggest fans, Pepper kept some for himself.
This hair originates from Pepper's personal collection. The source of some of the world's finest items of Elvis memorabilia.
And today nothing has changed – except the value.
Because now that hair is worth more than gold.
Take advantage of this market
In a recent report on the soaring Elvis memorabilia market, auctioneer Stephen M. Shutts told Fox Business News:
"It’s truly an investment. If you look at it from a business perspective, the value continues to escalate... It just grows and grows.
“As far as his image and music, that will last beyond my lifetime. You can’t lose. It’s never going to go down in value. You can hand it down to your kids and grandkids, and they’re going to know exactly who Elvis was."
And when you look at the figures, it's hard to disagree.
Here are just a few huge sales from the last three years alone:
- A belt he wore on stage sold in June 2020 for $298,000
- The Martin guitar he used during his early Sun Studios sessions sold in August 2020 for $1.32 million
- His first custom-made 'TCB' gold ring sold in November 2020 for $440,625
- A guitar used during his famous '68 Comeback TV Special sold in March 2021 for $625,000
- And the jumpsuit and cape from his 1972 Madison Square Garden performances sold in September 2021 for $1.01 million
The 'King' of rock & roll investments
When Elvis hit the scene it was like a musical 'Big Bang'.
The birth of rock and roll as we know it today.
And when you're investing in the rare collectibles market - or simply buying what you love with an eye on the future - that's exactly what you want.
A 'blue chip' figure with their own chapter in the history books.
That's why key artists like The Beatles or Bob Dylan are so revered by collectors. They set the musical blueprint for everyone who came after them.
Their memorabilia isn't just highly collectible – it's historically important.
And that makes it truly valuable.
But who set the blueprint for them?
Who inspired them to pick up guitars and change the world?
Elvis Presley.
Consider the potential
This is a truly historic collection of Elvis Presley's hair.
A museum-quality piece from one of the most famous moments in his life.
It's currently available for £150,000 ($185,000).
And it comes with huge potential.
Back in 2002, a collection of Elvis' hair from his personal barber sold at auction for a then-record $115,000. Today even small locks now fetch $2,500.
Individual strands sell for $499. They're our most popular stock item.
So the combined retail value of this large collection is far greater than the current asking price.
Now consider the global market of dedicated Elvis fans...
Consider how many would want to own a real piece of their hero...
And imagine the possibilities.
People have been making money from Elvis memorabilia for over 65 years.
And if you're smart like Tom Parker, you could be one of them.
If you're interested in this opportunity, let's talk.
To discuss it further, contact me today.
You can email me at info@paulfrasercollectibles.com.
Or call directly on +44 (0) 117 933 9500.
I look forward to hearing from you.
Until next time,
Paul Fraser.
