As Britain basks in a heat wave and the warm glow that comes from having its first men's Wimbledon champion since 1936, we ask: where next for Andy Murray tennis memorabilia?
Even before Sunday's victory this was a market on the rise.
A signed shirt worn by Murray in the final of the 2012 US Open - his first Grand Slam triumph - sold for £15,000 ($23,436) last month, while another shirt worn by Murray during the historic victory achieved £8,500 ($13,687) in December of last year.
Values for his memorabilia should now rise further across the board, thanks to swelling demand.
But it is a champion at Wimbledon that the British public truly craved.
And that's why we're anticipating important items linked to Murray's historic straight sets win over Novak Djokovic to be especially sought after and to far exceed the figures achieved for his US Open shirt.
We've seen it before with items from landmark sporting events:
· Nobby Stiles' 1966 World Cup winner's medal from England's 4-2 victory over West Germany auctioned for £188,200 ($280,000) in 2010.
· Mike Eruzione's jersey from the "Miracle on Ice" at the 1980 Winter Olympics sold for $657,250 in February 2013.
· Mark McGwire's 70th home run baseball from 1998 made $3m in 1999.
Although tennis may not have the mass market appeal of football or North American sports, we're still expecting impressive results.
So over the coming months and years keep a look out at charity auctions for the items of Adidas apparel that Murray used during the three hours and nine minutes on court, as well as the Head racquet he dropped from his hands in disbelief as Djokovic's last backhand hit the net.
The racquet Britain's last men's Wimbledon champion, Fred Perry, employed to win his first Wimbledon in 1933 made £23,000 ($34,260) in 1997.
While Murray has signed countless autographs throughout his career - ensuring values remain modest - those he signed on the greatest sporting moment of his life will be in great demand among collectors, especially programmes from the final day.
We will keep you abreast of all developments right here.
If you have rare Andy Murray tennis memorabilia you would like to sell please contact us at: firstname.lastname@example.org or +44 (0)117 933 9500.