A 1909 E90-1 American Caramels Shoeless Joe Jackson rookie card was the star lot of SCP Auctions' August 21 Mid-Summer Classic sale.
The card is a PSA 8, one of two at this grade, making it one of the best of the 69 known survivors.
It soared past its $100,000 starting bid to make $667,189.
That's an increase of 134.1% on the previous record of $285,000.
Jackson was a much-loved player whose career ended in ignominy when he was accused of conspiring in match fixing in 1919 (a charge he always denied).
Despite his fame, he rarely featured in trading card editions.
The lot is considered his official rookie card and is thus very much in demand.
A PSA 9 graded 1909-1911 T206 Ty Cobb (bat off shoulder) card made $50,000.
The lot is one of just three mint examples of this card out of the 872 survivors.
The sale is the latest in a series of high profile auctions of trading cards that indicate the rude health of the market.
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