Princess Diana’s autograph

Princess Diana’s autograph has been in high demand for the past two decades.

Here's what you need to know.

Where does the demand come from?

The Royal Family remains at the centre of public life in Britain.

Princess Diana autograph

(Image: Wikimedia Commons)

By the 1970s, it was seen by many as a fusty institution - out of date and past its prime.

That all changed with Prince Charles’ marriage to Diana in 1981.

The TV broadcast attracted viewing figures of almost 750m worldwide.

Overnight the monarchy transformed.

It was all down to Diana. Her kindness and beauty bewitched the world.

Over time her popularity has remained consistent, ensuring high demand for her signature.

Autographs are scarce

Diana signed relatively few autographs over the course of her life.

Most are to be found on Christmas cards and letters. Signed photos are rare.

Princess Diana autograph

(Image: Flickr)

Royals are forbidden to sign autographs for members of the public – a rule brought in to avoid the potential embarrassment of signing something inappropriate.

The number of autographs on the market was capped while she was still young. It’s this scarcity, combined with steady demand, which has ensured steady growth in prices.

Between 2000 and 2018, prices rose an average of 11.9% per annum.

That puts her in the top percentile of signers.

On average you can expect to pay £9,500 for a high quality signed photo.

Prices are likely to grow into the future

The death of Diana was an extraordinary time in the UK.

There was mourning across the country.

Princess Diana autograph

(Image: Wikimedia Commons)

Look at broadcasts from the time and you get a sense of it. The flowers left in tribute at the gates of Buckingham palace were waist high in parts.

She may be gone but, Diana’s influence on the British royal family remains evident.

The weddings of each of her sons, Princes William and Harry, both attracted unprecedented viewing figures.

Both princes are deeply influenced by their mother.

The way they interact with the public is completely different to their forebears.

Diana is now the matriarch of a new dynasty of royals.

Her grandchildren will one day sit on the throne of the United Kingdom.

All this makes it highly likely demand will grow long into the future.  

Paul Fraser.

PS. I have some stunning and rare Diana autographs for sale.

PPS. Do you have a Diana autograph you’re looking to sell? I may be able to help. Get in touch today at

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