"It truly has gone viral. It's amazing what's happened, promotion-wise..."
So says Bob Milhous who, along with his brother Paul and the support of two major auction houses, auctioned one of the world's most significant American collections last month.
In the end, the renowned Milhous collection brought $38.3m in total, with 100% of the lots sold.
We've already reported on the sale's star automobile: an 1912 Oldsmobile Limited Five-Touring classic car.
Watch this space for more news from the collectible Americana markets.