A fantastic early example of a Star Pepsin gum machine has beaten its estimate to reach top spot in Morphy Auctions' Advertising & Pinballs sale, held on February 22-23 in Pennsylvania.
Made in 1899 and displaying a porcelain sign in fantastic condition, it sold for $27,600, rising past its $15,000 high estimate by 84%.
The machine is one of only three known, and remains in excellent to near mint condition, aside from the expected wear and chips to its wooden case.
Coca-Cola memorabilia was a focal point of the sale, with a fantastic calendar issued by the company in 1905 selling for $20,400, up 13.3% on its $15,000-18,000 estimate.
The ephemeral nature of these calendars has meant very few have survived in good condition, yet this example boasts strong colour with little overall wear.
A single page from the 1903 calendar by Coca-Cola made $19,200, realising a 140% increase on its $8,000 estimate, with Morphy stating: "It would take perfection to only slightly improve upon this condition."
The second highest bids of the sale were seen by a rare 1920s Wineberry ceramic syrup dispenser, which retains its bold graphics and gold banding with almost no wear. Despite the original handle being replaced with a wooden one, the piece made $25,200 - a 68% increase on its $10,000-15,000 estimate.
The sale totalled just over $1m, with strong results seen across the board, which serve as testament to Morphy Auctions' reputation as one of the leading auction houses for advertising memorabilia.
Sign up to Paul Fraser Collectibles' free newsletter to get all the latest collecting news.