A circa 1935 mechanical Old King Cole Mickey and Minnie Mouse store display realised $29,221 at Hake's Americana & Collectibles on March 19.

Old King Cole was a papier-mache company that was among the first licensees to create Disney memorabilia. The displays are highly sought after today.

Old King Cole was an early Disney licensee

Other Disney artefacts included a black and white production cel from the 1934 short Two-Gun Mickey, which sold for $13,800.

The auction was one of Hake's biggest ever, with sales topping $1m.

Alex Winter, president of Hake's Americana, commented: "With this auction we also set a record for the number of bidders who participated, which is a testament to the strength of the collectibles industry."

Company founder Ted Hake said: "It's a wonderful time to be a collector, as so many special items that went into collections in the late 1960s through early 1980s are now coming to auction.

"There's a new generation of collectors ready to preserve these great historical and pop-culture artifacts."

We have this first edition copy of Walt Disney's America featuring illustrations and autographs from various cartoonists and voice artists.

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