Ferrari has been announced as the world's most powerful brand.
In research by Brand Finance, the Italian car manufacturer beat off competition from such luminaries as Google and Coca-Cola to take the top spot.
Despite its relatively small size when compared with those two American behemoths, the worldwide affection for Ferrari, the brand's hugely loyal customer base, as well as impressive profits, earned it the accolade.
And it's the first two factors - customer loyalty and brand affection - that make classic Ferraris such exciting buys at the moment.
No car manufacturer excites the masses like Ferrari. It's why they are one of the most dependable classic motoring buys on the market - there is a liquid market for them.
Classic Ferraris are up 11.1% in value this year, according to the HAGI index - surpassing the 8.5% figure for the classic car market as a whole.
That follows a wonderful 2012 for the marque, with an 18% rise in value for prancing horse classics over the 12 months, according to Hagerty, boosted by the $32m auction of a Ferrari 250 GTO - the most valuable Ferrari ever sold.
While buying and renovating a classic Ferrari will be enough pleasure for some, there is no denying that the potential financial benefits will be attracting scores of new buyers to the market.
And if you're on the hunt for a particular classic car, we have the expertise and contacts to find it for you.
Get in touch with one of the team.
Call: +44 (0)117 933 9500
Until next week,
P.S. To stay abreast of the key Ferrari and motoring news keep a close eye on our Classic Cars section.