The yellow Ferrari, which can count musician Eric Clapton and UK BBC radio DJ Chris Evans among its previous owners, achieved £66,500, surpassing its £66,000 high estimate.
The sale is evidence of the value that a famous name or two can add to a collectible, particularly when the lot would be desirable in its own right.
Such prices for Ferraris are normally reserved for the classic models of the 1950s and 1960s.
"Famous name provenance is always a help," commented auctioneer Guy Loveridge. "It's a great car and we are not surprised that it fetched such a large amount of money."
Clapton's name has added worth to many other items in the past. 75 Clapton-owned guitars and 55 amps sold for a combined $2.15m at a Bonhams charity auction earlier this year.
The jury is still out on the value of Chris Evans's name in the collectibles market.
Clapton bought the Ferrari new in 2003, having requested a bespoke combination of "giallo fly" paintwork with "nero Daytona" interior
The vehicle, which has only 10,000 miles on the clock and comes with a service book signed by Clapton, was then sold on to Evans.
It had previously failed to meet its minimum bid when put up for auction with a £62,000 low estimate at Historics at Brooklands in May.
The most expensive Ferrari ever sold at auction is currently a 1957 Ferrari 250 Testa Rossa, which made $12.4m at RM Auctions in May 2009.
We will bring all the latest news on the classic car sector over the coming months so make sure you check back here regularly.
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