Following last Sunday's VMA awards victory in Los Angeles, Lady Gaga has been in the news again concerning her unique collection of dresses.
This time though, it's a much meatier subject.
Following her eight awards wins, which eclipsed the reconciliation of Kanye West and Taylor Swift, Lady Gaga drew anger from animal rights activists thanks to her final outfit of the night: a dress made entirely of meat.
Much of the media criticism came to a head in an interview on Monday with comedian and vegetarian Ellen Degeneres.
Asked to explain the meaning behind the controversial dress, Lady Gaga offered up the following:
"It has many interpretations, but for me... if we don't stand up for what we believe in, if we don't fight for our rights, pretty soon we're going to have as much rights as the meat on our bones."
While this meat dress is likely to reach its sell-by date pretty soon, the market for dresses and costumes worn by iconic pop stars is positively thriving.
Back in November 2009, the famous black leather jacket worn by Michael Jackson during his 1989 Bad world tour sold for £135,000. The figure was over 20 times the estimated price.
Though Lady Gaga may not have reached the same level of stardom as the King of Pop she's already amassed a huge fan base in a short amount of time.
To date, she has sold more than 15 million albums and 51 million singles worldwide in just two years.
These sales figures put her ahead of even Madonna at that point in her career and certainly demonstrate the potential growth of an investment.
Currently, stage-worn clothing from Madonna remains some of the hottest property in memorabilia.
Back in 1993 Madonna embarked on The Girlie Show World Tour. The show offered up her classic pop hits alongside unique sexualised costumes and choreography.
This era of Madonna's career clearly had a profound influence on the work of Lady Gaga and today costumes worn by the Queen of Pop back in 1993 are available for £15,000 ($23,035).
The good news for prospective memorabilia collectors is that the entry level investment required for a Lady Gaga costume is relatively low.
In February 2010, a stage costume worn by Lady Gaga sold for £1,300 ($2,000). Following a long term holding period this piece could reach the prices enjoyed by Madonna at auction.
Two of the outfits featured at Sunday's VMAs were designed by Georgio Armani and the late Alexander McQueen. Were they to come on the market today, demand would be high amongst fans and collectors alike.
And with Lady Gaga announcing the title of her next album "Born this Way" at Sunday's awards, the value of costume memorabilia may see a considerable rise very soon.
In the above videos, we take a closer look at some of the unique dresses and costumes worn by Lady Gaga in her career so far. These pieces are likely to prove highly collectible if they were to ever come to auction.
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