Pele's personal copy of the Jules Rimet trophy sold for £394,000 ($568,876) at Julien's Auctions in London this week.
The Brazilian squad won the World Cup for the third time in 1970.
According to former FIFA president Jules Rimet's own stipulations, it meant the country would be allowed to keep the trophy permanently.
The tournament was Pele's last.
Even though he was approaching retirement, he gave a typically sterling performance.
As the only player to have been on all three cup winning teams (a record that still stands today) FIFA arranged for a copy of the trophy to be made especially for him.
Pele's winner's medal from the 1970 World Cup made £346,000 ($499,421), beating an estimate of £140,000 ($202,078) by 136.9%.
Pele said: "To play my final World Cup and say farewell without a title was an issue that greatly bothered me.
"But God was great. The Brazilian squad conquered the world title, and I won the Jules Rimet trophy for the third time."
His 1958 World Cup winner's medal was another highlight of the three day sale, making £160,000 ($290,000) on June 7.
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