George Best memorabilia

The memorabilia shop at the UK's National Football Museum has revealed its biggest seller this Christmas, reports the Manchester Evening News.

The Manchester-based museum has announced that amid the replica 1966 World Cup footballs, miniature FA Cup trophies and Eric Cantona signed shirts, one man's memorabilia far outsold the rest.

George Best artwork

Fanny Gogh's abstract work of George Best sells for £10

That of George Best.

Signed boots, signed photos and Fanny Gogh's abstract artwork of the Northern Irish winger were among the biggest hits.

Paul Evans, the museum's head of retail, told the Manchester Evening News: “It’s amazing that after all these years, George Best is still revered by football fans.

“Football has come a long way since George Best graced the pitch, but for many, his on-pitch talent and off-pitch personality mean he is still hugely popular today.”

Perhaps the Manchester location of the museum, where Best performed heroics for the city's red half, has much to do with the popularity of the star's memorabilia. And perhaps the age of the museum's clientele is a factor too.

Or perhaps it's just that George Best remains one of the most beloved figures in the British game, and the one of the greatest footballers of all time.

Best, who died in 2005, helped Manchester United to the European Cup in 1968 with a 4-1 win over Benfica.

Best's winner's medal from that night auctioned for £156,000 ($230,000) in 2010.

Best's 1971 Jaguar achieved £43,000 ($66,554) in 2015.

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