The watch presented to Lou Gehrig on winning the 1928 World Series with the New York Yankees has sold at SCP Auctions.
The watch, engraved with Gehrig's name and an astonishing piece of baseball history, sold for $340,200 in the August 24 online sale - up 29.8% on the $155,350 it made at Heritage Auctions in 2011.
The auction follows SCP's sale of Babe Ruth's Yankees watch, which made $650,000 in May. Another of Ruth's watches, given to him for the 1923 season, sold for $717,000 at Heritage Auctions in February.
Gehrig (1903-1941) led the defending World Series champs, otherwise known as "Murderers' Row", to four straight victories against the St Louis Cardinals.
The watch was given to Gehrig on April 20, 1929, with a total of 30 specially designed Hamilton Piping Rock models presented to the team. Each inscribed with the player's name, as well as an American eagle perched on top of two baseball bats, they are considered the finest watches ever produced by Hamilton.
A 31st watch was made for Judge Kenesaw Mountain Landis (baseball's first commissioner), as well as three examples that were kept by the company. However, just five have surfaced for sale so far, making them some of the most desirable items of sports memorabilia.
Also selling well was the 1938 John Moores Trophy, which was presented to the world amateur baseball champion. The first competition was held that summer in England, with a team of high school and college players from the US pitted against semi-pro players from the Yorkshire Lancashire League in England.
Won by the players from England, the sterling silver trophy made $195,072.
See our superb selection of sports memorabilia for sale.