Allens Red Tame Cherry sign to see $30,000 in advertising sale?

A rare sign for Allens Red Tame Cherry is to lead a premier selection of advertising memorabilia in a dedicated sale on March 30 in Pennsylvania.

Allen's Red Tame Cherry sign
Previous sales spell promising results for this Allens Red Tame Cherry sign

The embossed tin sign was produced circa 1910 and will be sold with a $20,000-30,000 estimate. It shows a young girl and boy grinning at a table emblazoned with the company's slogan: "Drink Allens Red Tame Cherry and you'll smile too."

Another example of the Red Tame Cherry sign, a popular collector's item, sold for $55,200 in 2011, spelling good results for the present sale.

Also featuring in the auction is a selection of Coca-Cola memorabilia, led by a six-piece Taylor Smith china grouping estimated at $2,000-4,000.

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