If you only invest in one band's memorabilia, make sure it's these guys.
You may have heard of them.
The Fab Four have three high profile lots up for auction in the next few weeks.
· The guitar John Lennon used to record Paperback Writer has a £600,000 ($957,390) high estimate.
· One of only a handful of fully signed Sgt Pepper albums is valued at £150,000 ($239,940).
· The Diana Dors mannequin that appeared on the album's front cover is expected to make $50,000.
Those considerable values are reflective of the Beatles' position at the forefront of the music memorabilia market. And their place at the top of the entire collectibles sector.
No band, not the Stones, the Beach Boys, not Elvis can match the Beatles in collectible appeal.
But why am I telling you this today?
Because a journalist got in touch with me last week. He's a huge Beatles fan himself. But he raised a concern with me that I hear repeatedly with the Beatles.
That when Beatles fans begin to die, that the market for their memorabilia will plummet.
It's a very good question. But it makes an assumption that is wholly erroneous. That the people buying up Beatles memorabilia are the 70-year-olds who were young when the Beatles were conquering all before them in the 60s.
Sure, I'm certain there are many recent retires spending their hard-earned cash on the music memories of their youth. But I don't think they are the main drivers of the market.
Record collectors generally aren't retired men looking for the tracks of their heyday. They probably already have them. No, go to your local record store and you'll see it populated by 20- to 45-year-olds. They're nostalgic for a time before they were even born.
And as with record collectors, so with Beatles memorabilia collectors.
Because each new generation falls in love with the four Liverpool lads. The Beatles' Facebook page has 42 million likes. The band's Twitter account has 2.4 million followers.
Liverpool attracts 1 million Beatles tourists a year.
In the week following the launch of Beatles tracks on iTunes in 2010, fans downloaded more than 450,000 albums and 2m songs.
Heck, there are even Beatles video games.
And if you want evidence that this interest translates into strong investment potential, look to the PFC40 Autograph Index.
It found that the finest Beatles signed photos have grown in value by 13% a year between 2000 and 2013 - from £5,500 ($8,837) to £27,000 ($43,390).
So if you're interested in potentially making money from your passion for music memorabilia, the Beatles should be your first consideration.
No investment is guaranteed in life, but high end Beatles memorabilia is more guaranteed than most.
Thanks for reading,