An original one-sheet poster for the movie Cimarron (1931) is to lead a sale at Heritage Auctions in Dallas.
The lot is valued at $50,000-100,000 ahead of the July 25-26 opening.
Cimarron was one of the biggest Westerns of its era. Produced with a massive budget of $1.5m, it features over 5,000 extras shot by 28 different cameras.
The Depression affected box office takings, however, and it would be some time before the film recouped its losses.
Heritage comments: "In more than a decade of vintage poster auctions, this is only the third time that Heritage has presented this incredible one sheet.
"Bursting with color and printed using the stone litho process, the artwork was rendered by illustrator Frederic C. Madan, who portrays the hero and heroine in fine detail against a vivid, sun-drenched background filled with wagon trains, Indian chiefs, and trusty steeds….
"The poster presents beautifully, and is sure to be the centerpiece of any fine collection."
A poster for My Man Godfrey (1936) is likely to prove another highlight, with a valuation of $35,000-70,000.
The lot is extremely rare and is offered in exceptional, unrestored condition.
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