Bonhams' Pioneers of Popular Culture sale takes place on August 15 at the inaugural Goodwood Vintage Festival, and aims to celebrate all that is cool and iconic from the period 1940-1990.
The sale promises important and interesting objects from entertainment memorabilia, vintage guitars, classic cars, motorbikes, scooters, television toys, fashion accessories, wristwatches, photographs, prints, posters and 20th century designer furniture.
One of the major highlights of the sale is this Challen upright piano from London's famous Abbey Road studios, played by The Beatles and Pink Floyd.
The piano features on several Beatles songs, including Tomorrow Never Knows and Paperback Writer.
Originally located in Studio Three at Abbey Road until it was retired from service in the 1980s, the piano is also believed to have been used by Pink Floyd on a number of recordings, including the Wish You Were Here and Dark Side of the Moon albums.
The pre-sale estimate for the piano is £100,000 - 150,000.
The Vintage at Goodwood Festival is the brainchild of fashion designers Wayne and Gerardine Hemmingway in conjunction with Lord March.
Set over three days, it is, according Bonhams, "a celebration of all that is best about British popular culture in music, fashion, art, design and film."
Viewings for the sale will take place at Bonhams, London on August 2-5 and at Goodwood, August 13-15.
Elsewhere, collectors with an interest in John Lennon and The Beatles can also buy this very scarce hand-drawing by The Beatles legend, sketched during his first year at Liverpool Art School.
It is presently for sale alongside various rare and valuable autographs signed by the Fab Four, Led Zeppelin, The Who and others.
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