How much would you pay for this unique porcelain Bugatti car?

 

The Bugatti Grand Sport L'Or Blanc was unveiled this week to much excitement among car collectors and alternative investors.

This is one vehicle that you would not take anywhere near a road. That's due to the porcelain components in its bodywork, which give this bespoke Bugatti its £1.5m price tag.

The car was produced in conjunction with German porcelain expert KPM.

"At first, it seems to be an unusual idea to use porcelain in a car, especially in the world's fastest convertible," commented Dr Stefan Brungs, the director of sales and marketing at Bugatti.

"But this is what Bugatti stands for: the realisation of exceptional ideas whilst striving for the utmost in quality and aesthetics."

Porcelain is more commonly found in decorative pieces and is renowned for its fragile nature. It is the first time the ceramic has been used in a car.


Delightfully delicate: the Bugatti Grand Sport L'Or Blanc

And while some may say this vehicle is little more than a marketing gimmick, we expect there to be enough Bugatti enthusiasts around to make it a purchase that could reap financial rewards in the future.

Bugattis have a history of good performance at auction, thanks to the manufacturer's long heritage and the elegance of its vehicles.

Indeed, the Grand Sport L'Or Blanc will have to go some way to surpassing the 2010 sale of a Bugatti Type 57SC Atlantic. The vehicle sold for a figure thought to be close to $30m at a Gooding & Company auction, making it the most expensive car ever sold at auction.

A 1925 Bugatti Type 22, which had lain submerged in Italy's Lake Maggiore for more than 70 years, sold for €260,500 at Bonhams in 2010.

 

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