La Gazette du Bon Ton plates to headline October 24 sale in New York

An original collection of plates from Lucien Vogel and Michel de Brunhoff's La Gazette du Bon Ton could make $30,000-40,000 at Swann Auction Galleries in New York on October 24.

La Gazette was issued between 1912 and 1925, and was among the world's first modern fashion magazines - combining articles on clothing, beauty and lifestyle.

Brunhoff later went on to become editor of French Vogue.

Bon Ton Swann
The magazine was lauded for its illustrations

It distinguished itself from its competitors by offering exclusivity - a subscription cost 100 Francs per year (over $400 today) - and aimed to establish fashion as an art form comparable to music or painting.

The journal was illustrated by some of the greatest art deco artists of the era, including Paul Iribe and Pierre Brissaud.

A 1902 edition of Daphnis and Chloe, written by Greek novelist Longus in the 2nd century AD and illustrated by painter Pierre Bonnard, is another highlight of the sale, with a $20,000-30,000 estimate.

Bonnard Longus Swann
Bonnard is credited with significantly influencing the devlopment of modern art

A founding member of Les Nabis, a group of post-impressionist artists that set the foundations for the abstract and modern art of the 20th century, Bonnard is an artist who has been undervalued in the past and now commands impressive figures at auction.

The record for his work stands at $8.5m for Deux corbeilles de fruits (1935), achieved at Christie's in 2006.

A rare 1930s Cranach Press edition of The Tragedie of Hamlet Prince of Denmarke is offered with an estimate of $10,000-15,000.

The book features woodcuts and innovative use of different typefaces, and is highly prized by collectors.

We have a wide selection of rare books and manuscripts available.

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