Phillip's de Pury & Co's March 19 sale promises to kill two birds with one stone: offering a range of important erotic art to collectors while 'advancing the conversation of contemporary art, sexuality and the interplay between them.'
The auction features works which 'challenge our concepts of desirability, gender and the way we consume sexual imagery.'
Among the lots too explicit to be featured on Paul Fraser Collectibles include Helmut Newton's Evi Vi, Beverley Hills, 1996.
Featuring a barely-covered naked woman sprawled on a bed and wielding a gun, the signed, dated and limited mount carries an estimate of �20,000-30,000.
Familiar faces will also feature among the lots, including model Helena Christensen, nude in a Patrick Demarchelier portrait from 1992 (�3,000-5,000), and France's First Lady Carla Bruni.
Entitled Carla Bruni Smoking, the portrait by Pamela Hanson depicts the young Bruni doing just that, in 1994, in a shot taken for Paris' Vogues Hommes magazine.
The signed, titled, dated and numbered image (10/15) is estimated at �1,200-1,800.
Pre-sale viewings will be held all week (beginning last Saturday, March 13) until Friday's sale, which will happen in London.
Earlier this year, Heritage Auction Galleries hosted another sale of important historic erotic and satirical imagery, including classic artworks from Playboy Magazine by the likes of Alberto Vargas.
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Image: Phillip's de Pury & Co