Henri de Toulouse-Lautrec's The Chap Book (1896) is to headline Swann Auction Galleries' Vintage Poster sale in New York on August 3.
Lautrec created the artwork for the American literary magazine of the title, which was published between 1894 and 1898.
Henry de Toulouse-Lautrec created the work for literary magazine The Chap Book
It shows the Irish American Bar at 33 Rue Royal in Paris, one of Lautrec's regular haunts.
The figures shown include the popular Chinese-Indian barman Ralph, a well-known figure in Paris at the time, and the Rothschild family's coachman.
The poster is valued at $20,000-30,000.
Lautrec's posters remain just as popular now as they were in his own time, with rare examples regularly reaching six figures.
One piece, titled La Clownesse assise, made $194,500 at Christie's in 2006.
HR Hopps' Destroy this Mad Brute is also likely to sell well, with an estimate of $12,000-18,000.
The iconic poster was designed to encourage Americans to sign up to fight in the first world war.
It depicts a gorilla, representing Germany, wielding a club and carrying a half-naked woman. This example is particularly attractive as it features the very rare "US ARMY 660 - MARKET ST" overprint issued in San Francisco.
We have our own selection of rare posters for sale, click here to take a look.
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