Exceptional artworks by Peter Blake, David Hockney, Richard Hamilton and Allen Jones are bound for Christie's new gallery space in Mayfair, London, where they will be exhibited as part of the capital's very first comprehensive showcase of early British pop art.
In October 2013, When Britain Went Pop! will give collectors and connoisseurs a rare opportunity to take a closer look at important works by pioneering artists, including Peter Blake's diagonally striped canvas Everly Wall and Richard Hamilton's Warhol-esque Swingeing London, redressing the balance somewhat.
Hamilton defines pop art: "popular (designed for a mass audience), transient (short term solution), expendable (easily forgotten), low-cost, mass produced, young (aimed at youth), witty, sexy, gimmicky, glamorous, Big Business".
Spanning the 1940s, 1950s and the 1960s, the multi-media exhibition aims to convey the movement's diversity as well as its historical and cultural significance.
Many of the works destined for the exhibition have been gathered from international private collections. A handful of these privately owned artworks will be for sale.
For more art news, please sign up for our free weekly newsletter.