A vintage Weakley Equipment Co animated neon sign is to headline a sale at Mecum Auctions on March 27-28.
It's one of a series of pieces from the Walker Sign collection that will be sold without reserve in Arizona.
Harry Walker, the owner of the collection, explained he found the extraordinary lot in Memphis: "I've been around here since I was able to walk. I hated to see something like that go to scrap.
"I don't know what to do with it. I didn't realize it was as big as it was. I thought it was about 8 feet. We got the crane up there and found out its 11½ feet tall. And the guy on the sign stands 7 feet tall."
The lot was hugely expensive when it was made in 1948, with lawn equipment firm Weakley paying out a reported $8,000 (around $78,000 today).
A major Chevrolet sign produced in Detroit by Walker & Co is another high profile lot.
It likely dates to the 1930s and 1940s, when America's automobile manufacturing industry was in its heyday.
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