1908 Coca-Cola poster valued at $25,000 ahead of Denver sale

A 1908 Coca-Cola advertising poster is the headline lot of Morphy's February 22 auction in Denver, carrying an estimate of $18,000-25,000.

It is rare for advertising from this period to survive in such good order, making this example exceptional.

Coca Cola advert 1908
The advert was produced for Coca-Cola in 1908

Despite its age, the colours remain vibrant, while the paper continues to exhibit a fresh shine.

In 2011, a Coca-Cola lithograph sign from 1896 sold for $105,000 at auction.

The drink, which went on to become the world's most popular soda, was invented in 1886 as an attempt to wean its creator, John Pemberton, away from a crippling addiction to morphine.

The early formula contained cocaine, an ingredient that was removed from the recipe in 1929.

A Coca-Cola calendar dating to 1905 is valued at $12,000-18,000.

It features only a small amount of wear with strong and bold colouring.

Also featured is a Coca-Cola Brunhoff lighted counter sign, which is expected to make $10,000-15,000.

It has been restored and features a superb lens with no chips or marks.

Another auction taking place at Morphy, on February 28, will feature the sale of a Harbour Petroleum Products sign, which carries an estimate of $60,000.

We have a range of antiques available to purchase.

Follow the link to our free newsletter for the latest on antiques and other collectibles.

Featured products

Elvis Presley Authentic Strand of Hair
Elvis Presley Authentic Strand of Hair
Sale price£399
In stock
Fidel Castro signed certificateFidel Castro Signed Certificate
Fidel Castro signed certificate
Sale price£2,995
In stock
King Henry VIII Autographed DocumentKing Henry VIII Autographed Document
King Henry VIII Autographed Document
Sale price£55,000
In stock