There’s a question I’ve been asking myself for a while now.
Why is David Bowie’s autograph so undervalued?
He’s one of the biggest stars in pop history.
One of very few musicians to successfully straddle the mainstream and the avant garde.
His death led to an unprecedented outpouring of sentiment.
And yet, his autograph is going for much less than comparable artists.
I believe there’s a good reason for that.
And it’s this…
He’s likely to be next
The Beatles are an outlier.
They’re the biggest act in pop history.
And they’re also the most sought after signers in the industry.
Buyers will gladly pay thousands of dollars for a single autograph.
Given the hysteria that still surrounds them, you can’t compare them to anyone else.
But the demand for their autographs today gives you some idea of where the market is headed.
Those who bought their first copy of Please Please Me when it came out in 1963 are now at least in their 60s.
Most are retired
They’ve worked hard and they’re looking to reconnect with the music they loved in their youth.
As we grow older, we typically have more disposable income.
There’s also the impetus to leave something for the next generation.
Here’s the thing. It’s not just David Bowie.
Demand is yet to peak for any stars of the 1970s - including Led Zeppelin, Queen or Elton John.
But I believe it will.
Because most of those who grew up in the 1970s have yet to retire.
They haven’t got as much time as they like to devote to their hobbies.
There’s less chance for reflection.
Nostalgia is universal.
The media you consume during your childhood and teenage years tends to have the biggest effect on you.
That’s because you’re experiencing everything for the first time.
First job. First kiss. First relationship.
Everything feels more meaningful. And, in a way, it is.
And that’s why...
There are no guarantees with investing.
But you’re looking for something with promise, now may well be the time to buy.
Get a quality David Bowie autograph and you’re set for when the children of the 1970s retire.
There are buyer's markets and there are seller's markets.
Right now, Bowie is looking like an excellent buy.
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