'I was thinking about you the other day...'
As is often the way, I bumped into a client in the least expected place last weekend.
It was at a small provincial racecourse nestled in a beautiful valley surrounded by green hills, around an hour south of London. The sun was shining; it was one of those lovely autumnal Sundays.
Then I got a tap on the shoulder. It was a client I've known for a number of years... he works in the City... and after the usual pleasantries he smiled at me and said:
"I have to admit I was thinking about you the other day. The dealing room screens were flashing red, everyone was at panic stations. I looked up at my office wall and there was my framed Beatles album cover. I had to smile as I thought how much it had appreciated in value... and just how easy investing can be"
To me, he had summed up one of the main reasons people invest in collectibles.
A reason that is often forgotten.
Let me explain...
We're all aware of the benefits of diversification, especially in the current financial climate.
And we know about the supply v demand equation when you own an exceptionally rare item.
But what's often forgotten is possibly the most measurable factor.
It's the joy and pleasure of ownership, and the fact you can enjoy your investment on a daily basis.
Our 'subscriber survey' suggests our own clients (that's people like you) are spending upwards of £22,000 ($35,200) per annum on their collections.
Now, no matter who you are, you don't spend that amount of money without an eye for future value, but pleasure is also a key factor for most buyers.
Here's a great example...
We acquired a new item of stock this week and it sums up the enjoyment of ownership the best I can.
When we have a new stock item we show it to all our staff members.
One: it gives them a chance to see what items are coming through the door.
Two: it also gives us a chance to train and educate them, and explain why items are rare and valuable.
We explain how we determine the value of an item by analysing previous auction prices, by comparing condition, and checking our huge archive of international sales to determine the rarity of the item.
It's an almost daily occurrence in the office.
But never has an item generated as much affection as this one.
It was unanimous.
"I want it!" was the general consensus.
Not only that; this item is exceedingly rare - very few exist.
In fact, it's the perfect stock item.
It's one of those rare items that transcend generations, it appeals to all age groups - it's what we call a nostalgia investment.
I know for a fact my mother-in-law would love to own it.
She has prints of these hanging on her walls at home. I doubt she even knows that it's possible to purchase an original.
And better still...
The last time a collection of these appeared at auction was in 2008 when Sotheby's sold 40 for £1,262,863 - an average price of £31,571 ($50,513).
One, that was estimated at £40,000 - £60,000, actually sold for £115,250 ($184,400) setting a new world record.
At the time a Sotheby's spokesman said:
"The interest from around the world in these superb drawings, and the highly competitive bidding from many buyers, has demonstrated the world-wide appeal of ___________"
Sotheby's are on record stating this market has a world-wide appeal. And that was three years ago; interest has grown considerably since then.
That's why we're pleased to offer this item with our unique 120% guarantee.
And best of all, we're offering this item at a price that gets you into this market at 2008 prices.
Here's the deal...
Buy this item today and in 5 years time you can come back to us and swap it for another stock item to the value of 120% of your original purchase price. Full details on the 120% guarantee
Of course you may not want to take us up on the guarantee... You may find that you are so taken with this piece that you want to hold it for the long term. After all, its value is likely to continue to grow based on the simple supply v demand equation.
But the 120% guarantee option is there, should you decide to take it.
Why do we make this offer?
Well, ultimately we stand behind our stock.
We know the quality is of the highest order. We know the provenance is impeccable. We're pleased to pass that confidence on to you by way of our 120% guarantee.
As any dealer will tell you, selling unique and interesting items isn't the problem...
The problem lies in sourcing the unique and interesting items.
Ultimately we'd love the chance to re-purchase this item and have it in stock in future years.
It is very special.
If you are looking to invest in a unique collectible with the added benefit of pride of ownership and the pleasure that brings, then you should consider this.
Our experts only described the item yesterday, it's been on the website for less than 12 hours, as I write.
You are getting to see it first. It really is an incredible piece and an unmissable opportunity.
And it's guaranteed to bring pride of ownership.
You can click here to see what all the fuss is about.
Director - Paul Fraser Collectibles
P.S. Our 120% guarantee applies to our most unique pieces of history. These include 500-year-old Henry VIII signed documents through to Bruce Lee memorabilia and the world's rarest stamps. Please click here to see a full list.
P.P.S. If you haven't already, perhaps you can spare a minute to complete our subscriber survey.
Collectibles, including, but not limited to, wine, coins, classic cars, art, autographs and postage stamps are not designated investments for the purposes of the Financial Services and Markets Act 2000 (Regulated Activities) Order 2001 and as such are not subject to regulation by the Financial Services Authority (FSA) or otherwise.
We believe that the purchase of investment grade Collectibles should be both enjoyable and profitable, but like any traded commodity there are risks and past performance is not a guarantee of future results.
If in doubt we recommend you consult with a tax expert or financial advisor for clarification.