Charity luxury watch auction stars Audemars Piguet, Longines and others

This Milan watch sale is raising money for schools in Serbia, aided by Audemars Piguet and other brands

If you're a collector with a passion for the world's finest luxury watches, then you may be familiar with 24 Hours magazine. The publication has invited 25 of the world's most recognisable watch brands to contribute luxury timepieces to a charity auction in Milan.

Antiquorum Auctioneers is also involved in the sale, along with the "24 ORE Group" and the Embassy of the Sovereign Military Order of Malta in Belgrade. Proceeds from the "24 Hours for Help Them" auction will benefit Help them Onlus," a charity devoted to helping the less fortunate worldwide.

In particular, funds raised by this sale will help build schools for the children of Serbia. This is further evidence of the potential of rare watches as investments, and of their use as assets when focussed towards a charitable cause.

"We are honoured to do our part to help raise funds for this worthy cause," said Evan Zimmermann, President & CEO, Antiquorum Auctioneers.

Luxury watches by Jaeger LeCoultre (not the example pictured) and others will appear in the charity sale

"This a great opportunity for watch collectors to acquire outstanding luxury timepieces and to help provide Serbian children with schools and a meaningful education."

The auction is taking place in Milan's Monte Rosa Street. Rare luxury watch brands appearing for sale include Audemars Piguet, Baume & Mercier, Bell & Ross, Breitling, Cartier, Corum, De Grisogono, Eberhard, Hamilton, Hermes, Hublot, IWC Schaffhausen and Jaeger LeCoultre.

Longines, Louis Vuitton, Panerai , Parmigiani Fleurier, Piaget, Porsche Design, Richard Mille, Roger Dubuis , TAG Heuer and Ulysse Nardin will also be among the legendary timepieces on offer.

Also watch this space for more news on Antiquorum's upcoming February 26 sale in Hong Kong. Among the 452 timepieces for sale are three watches from Jaeger LeCoultre. Each is being sold individually for the first time.

Recent and related articles

·Rolex chronograph wrist watch shows it's time to celebrate at a Birmingham auction | 25 January 2012

·Top Five: Rolex watch sales of 2011 - from Paul Newman to James Bond | 25 January 2012

·Patek Philippe Nautilus Chronograph may bring $38,600 at fine watch auction | 19 January 2012

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Images: Antiquorum